A website without proper search engine optimization is like a bicycle without wheels: it can't go anywhere. Having an expensive website without generating any traffic, leads, or customers is a complete waste of time and money. Learn the basics of SEO marketing to boost the ranking of your website and generate targeted leads and increase your website's traffic. Walk away knowing how to use SEO, conduct a keyword search, the difference between onsite SEO and offsite SEO, a Google Panda update, create back links and more! A working knowledge of personal computers and the internet and an established email account is required to take this class.