Help your organization design successful surveys to improve business and workplace effectiveness. Surveys are an increasingly common and important way to understand your audience''s wants and needs. First, find out how to design a survey and analyze the results. Then learn how to segment your audience by demographics and behavior, finding your seven primary audience segments and why they are the most important people to survey. Finally, take away advanced information on how to access various web-based data sites, use Excel to sort data and utilized available web-based templates, and acquire what you need to know to do to better present your survey results with advanced presentation tools and techniques.